Tally Pricing in 2026: What It Actually Costs

Most pricing articles get written because a tool is expensive. This one exists for the opposite reason. Tally's free plan is generous enough that the useful question isn't "how much does Tally cost," it's "what would ever make me pay for it."

That question has a clean answer, and it has almost nothing to do with how many responses you collect. Below is how the model is actually built, what triggers the upgrade in practice, and where Brieform's pricing rests on a different idea entirely. Tally has adjusted its numbers before, so check their pricing page for the current figure rather than trusting a number in a blog post. The structure is the part worth understanding, and the structure has been stable.

Tally's free plan is not a trial

This is the thing people get wrong. Most "free" form builders give you a crippled version and a countdown. Tally gives you the product. Their own framing is that the vast majority of features are available free, within fair use guidelines.

What's on the free plan:

• Unlimited forms and unlimited submissions. Not 100 a month. Not 500. Unlimited, subject to fair use.
• File uploads and signatures. Most competitors treat file upload as a paid feature. Tally does not.
• Payment collection. You can take money through a free form.
• Conditional logic and calculations. Including scoring, which usually sits behind a paywall elsewhere.
• Password protection on a form, free.
• Integrations. Google Sheets, Notion, Airtable, Zapier, Make, and outbound webhooks.
• 45+ languages with right-to-left support.

I want to be straight about this because a lot of comparison content pretends otherwise: that is a strong free tier. If you're a solo operator collecting 400 event signups with a file upload and a Google Sheets sync, you will never pay Tally a cent, and you shouldn't.

What actually moves you onto the paid tier

Volume doesn't push you to Tally Pro. Presentation does. The paid tier is essentially a "this form represents my business now" tier:

• Removing Tally branding. The single most common upgrade trigger for any form builder, and Tally is no exception.
• A custom domain. Serving the form from your own URL instead of a tally.so address.
• Advanced customization and custom CSS. When the default themes stop being close enough.
• Partial submissions. Capturing what someone typed before they abandoned the form. Genuinely useful on long forms and impossible to reconstruct after the fact.
• Form analytics and drop-off data. Visits, completion, where people quit.
• Version history. Thirty days on Pro, longer on the Business tier.
• Custom email domain for notification emails, and larger file uploads.

There's a third tier above Pro aimed at compliance-shaped needs: data retention controls, email verification, extended version history.

One structural detail that matters more than people expect: Tally's paid plan is priced per workspace, not per seat, and team collaboration is included. Five people editing forms costs the same as one person. If you've been burned by per-user pricing on other tools, that's a real advantage and it's worth weighing.

How Brieform's pricing is built differently

Brieform meters the opposite axis. Here are the exact numbers:

• Free, $0. 1 published form, 50 responses per month, 11 of the 12 MCP tools, no analytics, Brieform branding on the form.
• Starter, $29/mo ($23/mo billed annually). 20 published forms, 2,000 responses per month, all 12 tools, full analytics, branding removable.
• Pro, $69/mo ($55/mo billed annually). Unlimited forms and responses, priority support.

Two details that change the math. Drafts are unlimited on every plan, and the quota only counts published forms, so you can build and rework twenty things and only pay for what's actually live. CSV export is on every plan, including free. Annual billing is 20% off. Payment runs through Polar.

Now the honest comparison. Tally gives you unlimited volume and charges for polish. Brieform meters volume and hands you the machinery. If your only criterion is how many responses a free plan will accept, Tally wins that outright and it isn't close. 50 responses a month is a real ceiling, and one published form is a real ceiling. Say your form gets 300 submissions a month: on Tally that's free forever, on Brieform that's Starter.

So the interesting question is what you get for accepting a tighter free tier.

The one case where Brieform is the better buy

You never open the dashboard. The AI does the work.

Brieform's primary interface is an MCP server, not a builder. You create, edit, theme, publish, and read responses by talking to Claude, ChatGPT, Cursor, Le Chat, or VS Code. The free plan includes 11 of the 12 tools, so it isn't a demo of the interface, it is the interface. The only tool held back is analytics.

Here's what that looks like in practice, as an actual prompt:

Create a form called "Project Intake" for my consulting business. Fields: full name (required), work email (required, block gmail and outlook addresses, business domains only), company name, company size as a single select with 1-10 / 11-50 / 51-200 / 200+, and project type as a single select with "website build", "brand refresh", "ongoing retainer", "something else". If they pick "something else", show a long text field asking them to describe it. Then budget range as a single select, and a required GDPR consent checkbox at the end. Split it into two steps, contact details first, project details second, with a progress bar. Theme it warm and editorial, cream background, dark serif headings. Show me the preview URL before you publish anything.

That's roughly forty seconds of typing instead of twenty minutes of dragging blocks. Then on Monday:

Pull last week's responses from Project Intake, group them by project type, flag anything with a budget over 10k, and write the qualified ones into my Notion CRM with a short summary of what they asked for.

Note what's missing from that second prompt: Zapier. Brieform has no native integrations, and it doesn't need them, because your AI client is already connected to both tools. It reads the responses and writes to the destination. That bridge works on the free plan, because it isn't a Brieform feature at all.

If you live inside an AI client already, this is a different product category wearing the same clothes. If you don't, it's a worse form builder.

When Tally wins, plainly

Use Tally, not Brieform, if any of these apply:

• You need file uploads. Brieform has none, on any plan. Tally has them free.
• You need to take payments. Brieform has no native payment field.
• You need a custom domain. Brieform can't do it at any price.
• You have a team. Brieform has no teams, roles, or SSO. Tally Pro includes unlimited collaborators for one workspace price.
• You want a drag-and-drop builder. Brieform doesn't have one, deliberately. That's the whole positioning, and it's a bad trade if you like building visually.
• You collect high volume on a small budget. Unlimited free responses beats 50 a month, every time.
• You need outbound webhooks, captcha, password-protected forms, or calculated scoring. Brieform has none of those (it uses a honeypot for spam, not a captcha).

If two or more of those are true for you, stop reading comparisons and go use Tally. It's a good tool at a fair price and you'll be happy.

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FAQ

Is Tally actually free, or is there a catch?

It's actually free, with unlimited forms and submissions under fair use. The catch, if you want to call it one, is that Tally branding stays on the form and you can't use your own domain until you upgrade.

What does Brieform cost?

Free is $0 (1 published form, 50 responses/month, 11 of 12 MCP tools). Starter is $29/mo or $23/mo billed annually (20 published forms, 2,000 responses/month, analytics, branding removable). Pro is $69/mo or $55/mo annually for unlimited everything.

Does Brieform's free plan restrict which MCP tools I can use?

Only one. You get 11 of the 12 tools on Free, including create, publish, theming, and reading responses. The analytics tool requires Starter or above.

Do draft forms count against my Brieform plan?

No. Drafts are unlimited on every plan and the quota only counts published forms. You can build a dozen variations and publish one.

Can I move my Tally forms to Brieform?

Not automatically. There's no importer. Export your existing responses from Tally as CSV for your records, then describe the form to your AI client and let it rebuild the structure, which usually takes one prompt.